Bachelor of Business
Administration (BBA)
in Entrepreneurship
4-week
COURSES
Year-round
enrollment
230K+ Alumni Worldwide
Overview
The Bachelor of Business Administration (BBA) degree prepares you for career opportunities and advancement in business, entrepreneurship, and nonprofit organizations. By successfully completing NU’s lower- and upper-division BBA requirements, you’ll comprehend the importance of and relationships between marketing, accounting, quantitative theory, economic principles, and the management of finances, personnel, and organizations.
The Entrepreneurship specialization is designed for those seeking practical knowledge in starting, operating, and managing a small and growing business. It provides you with specialized knowledge in entrepreneurship, e-business, small business management, and family business. Coursework explores venture capital acquisition, risk management, new business registration, security, bankruptcy, estate planning, philanthropy, and family business issues.
Admission Requirements
In preparation for your Bachelor of Business Administration studies, you’re required to complete the following courses or equivalents:
- MNS 205 – Introduction to Quantitative Methods
OR
- MTH 215 – College Algebra and Trigonometry
OR
- MTH 220 – Calculus I
- MTH 210 – Probability and Statistics
- ECO 203 – Principles of Microeconomics
- ECO 204 – Principles of Macroeconomics
- ACC 201 – Financial Accounting Fundamentals
- ACC 202 – Managerial Accounting Fundamentals
- LAW 204 – Legal Aspects of Business I
Course Details
Required Courses
For the Bachelor of Business Administration degree with a specialization in Entrepreneurship, you must complete ten foundational courses and four specialization courses.
Foundational Course Listings
Course Name
An introduction to the roles of managers and the vision, mission, and goals of organizations. This course investigates management theories and explores the four primary functions of managers: planning, organizing, leading, and controlling. You’ll explore issues related to human resource management, organizational structure and behavior, creative problem solving, effective communication, and the management of teams, change, and innovation.
This course is an introduction to contemporary marketing theory and practice in both the local and global marketplace. You’ll examine basic concepts of marketing with an emphasis on market positioning, segmentation, and targeting, as well as product development and distribution.
An overview of information systems (IS) infrastructure and its utilization in today’s global business environment. The use of technological tools and the role of information systems within organizations will be explored from strategic, tactical, and operational viewpoints. You’ll learn how to choose and utilize information to gain a competitive advantage in industry and the marketplace.
This course is a survey of the principles and concepts used in the financial management of a business enterprise. Topics are addressed from both theoretical and practical standpoints, including money and capital markets, financial management of working capital, capital budgeting and fixed asset management, and short-term and long-term financing by means of debt and equity capital.
An exploration of business values and ethics through both a local and international lens. You’ll examine moral philosophies, values, conflicts of interest, discrimination, business cultures, and ethical standards with a critical eye. You’ll also study the ethical leadership of people, technology, and sustainability, and how to develop and implement all of these through ethical business programs.
This course explores the fundamentals of business analytics. You’ll focus on the management-science approach to problem-solving, the application of linear programming, the use of decision analysis techniques, and how to utilize project management tools.
A survey of the fundamental concepts of production and operations management. You’ll learn to use quantitative methods for forecasting, resource allocation, capacity planning, inventory management, and quality assurance. The focus is on improving production efficiency while simultaneously enhancing effectiveness through better managerial decisions. The course concludes with a study of how to align organizations with external suppliers and customers through supply chain management.
This course introduces upper-division undergraduate students to the accelerating globalization of all business. You’ll explore international business through a series of case studies that illustrate concepts and methods within three broad subject areas: (1) the economic framework of international business, (2) the operating structures of multinational corporations, and (3) a guide for global strategic management.
In this course, you’ll apply the principal concepts and skills learned in each of your core business courses to real-world situations. The key objective is to integrate this knowledge and apply it to the critical analysis of case studies and other assignments. This is the first part of a two-course capstone sequence. The focus is on scanning and evaluating a current business situation for strategic planning.
The second part of the Bachelor in Business Administration capstone sequence, this course builds on BUS 485A by focusing on five-year business strategies and the implementation, evaluation, and control of a strategic plan. As part of this final foundational course, you’ll also take a comprehensive exam for the BBA program.
Specialization Courses
Course Name
A study of entrepreneurship with a particular focus on creating and starting a new venture. Coursework explores the historical development of entrepreneurship, risk taking, innovation and marketing, financial and organizational planning, going public, and legal issues faced by entrepreneurs.
This course takes an in-depth look at small- to mid-sized companies with a view toward preparing you for leadership roles. The emphasis is on building and managing companies from the start-up phase to their growth and efficient operation. You’ll explore various strategies for solving managerial, legal, and ethical issues particularly relevant to small business managers.
A study in planning, creating, integrating, and maintaining a successful e-business. Coursework focuses on the origins and growth of e-business, entrepreneurial aspects of business-to-business e-commerce, e-tailing and supply chain management, and security concerns. As part of your learning, you’re encouraged to develop a business plan for a potential venture via your own website.
This course explores the planning, operation, and dynamics of an established family business. You’ll study business succession from one generation to the next, business plan evaluation, marketing strategies, conflict resolution, estate planning, legal issues, and the financial aspects of running a successful business within the bonds and influences of a family environment.
Learning Outcomes
In addition to the academic outcomes for all Bachelor of Business Administration graduates, students completing the Entrepreneurship specialization will learn to:
- Assess the various legal structures of small business and evaluate the feasibility of an entrepreneurial project by analyzing the organizational, marketing, and financial aspects of a business concept
- Apply the principles of e-commerce by developing a plan to integrate technology into a small business
- Evaluate a family business with regard to its legal structure, leadership and management, and succession planning
Program Disclosure
Successful completion and attainment of National University degrees do not lead to automatic or immediate licensure, employment, or certification in any state/country. The University cannot guarantee that any professional organization or business will accept a graduate’s application to sit for any certification, licensure, or related exam for the purpose of professional certification.
Program availability varies by state. Many disciplines, professions, and jobs require disclosure of an individual’s criminal history, and a variety of states require background checks to apply to, or be eligible for, certain certificates, registrations, and licenses. Existence of a criminal history may also subject an individual to denial of an initial application for a certificate, registration, or license and/or result in the revocation or suspension of an existing certificate, registration, or license. Requirements can vary by state, occupation, and/or licensing authority.
NU graduates will be subject to additional requirements on a program, certification/licensure, employment, and state-by-state basis that can include one or more of the following items: internships, practicum experience, additional coursework, exams, tests, drug testing, earning an additional degree, and/or other training/education requirements.
All prospective students are advised to review employment, certification, and/or licensure requirements in their state, and to contact the certification/licensing body of the state and/or country where they intend to obtain certification/licensure to verify that these courses/programs qualify in that state/country, prior to enrolling. Prospective students are also advised to regularly review the state’s/country’s policies and procedures relating to certification/licensure, as those policies are subject to change.
National University degrees do not guarantee employment or salary of any kind. Prospective students are strongly encouraged to review desired job positions to review degrees, education, and/or training required to apply for desired positions. Prospective students should monitor these positions as requirements, salary, and other relevant factors can change over time.