Bachelor of Business
Administration (BBA)
in Economics

An introduction to the roles of managers and the vision, mission, and goals of organizations. This course investigates management theories and explores the four primary functions of managers: planning, organizing, leading, and controlling. You’ll explore issues related to human resource management, organizational structure and behavior, creative problem solving, effective communication, and the management of teams, change, and innovation.

This course is an introduction to contemporary marketing theory and practice in both the local and global marketplace. You’ll examine basic concepts of marketing with an emphasis on market positioning, segmentation, and targeting, as well as product development and distribution.

An overview of information systems (IS) infrastructure and its utilization in today’s global business environment. The use of technological tools and the role of information systems within organizations will be explored from strategic, tactical, and operational viewpoints. You’ll learn how to choose and utilize information to gain a competitive advantage in industry and the marketplace.

This course is a survey of the principles and concepts used in the financial management of a business enterprise. Topics are addressed from both theoretical and practical standpoints, including money and capital markets, financial management of working capital, capital budgeting and fixed asset management, and short-term and long-term financing by means of debt and equity capital.

An exploration of business values and ethics through both a local and international lens. You’ll examine moral philosophies, values, conflicts of interest, discrimination, business cultures, and ethical standards with a critical eye. You’ll also study the ethical leadership of people, technology, and sustainability, and how to develop and implement all of these through ethical business programs.

This course explores the fundamentals of business analytics. You’ll focus on the management-science approach to problem-solving, the application of linear programming, the use of decision analysis techniques, and how to utilize project management tools.

A survey of the fundamental concepts of production and operations management. You’ll learn to use quantitative methods for forecasting, resource allocation, capacity planning, inventory management, and quality assurance. The focus is on improving production efficiency while simultaneously enhancing effectiveness through better managerial decisions. The course concludes with a study of how to align organizations with external suppliers and customers through supply chain management.

This course introduces upper-division undergraduate students to the accelerating globalization of all business. You’ll explore international business through a series of case studies that illustrate concepts and methods within three broad subject areas: (1) the economic framework of international business, (2) the operating structures of multinational corporations, and (3) a guide for global strategic management.

In this course, you’ll apply the principal concepts and skills learned in each of your core business courses to real-world situations. The key objective is to integrate this knowledge and apply it to the critical analysis of case studies and other assignments. This is the first part of a two-course capstone sequence. The focus is on scanning and evaluating a current business situation for strategic planning.

The second part of the Bachelor in Business Administration capstone sequence, this course builds on BUS 485A by focusing on five-year business strategies and the implementation, evaluation, and control of a strategic plan. As part of this final foundational course, you’ll also take a comprehensive exam for the BBA program.

Building on the fundamentals of microeconomics, this course covers the market and market equilibrium, budget constraints, revealed preference and intertemporal choice, industrial organization and profit maximization, game theory, welfare economics, information technology, and asymmetric information.

Building on core macroeconomic principles, this course prepares you for exploring and analyzing contemporary macroeconomic issues. Coursework focuses on the measurement of income, prices and employment; monetary and fiscal policy; financial markets; the public sector; international trade and finance; and current global issues.

This course analyzes secondary-source economic data, such as that gathered by the World Bank, the International Monetary Fund (IMF), Organization of European Community for Development (OECD), and various U.S. government sources. You’ll focus on the basic tools of mathematical and statistical analysis as you learn to convert commercial, financial, and budgetary information into meaningful economic conclusions.

In this course, you’ll explore theories and explanations for economic growth from a positive perspective. The framework for your analysis will derive from the following productivity factors: physical and human capital, productivity measurement, efficiency and the role of technology, economic openness, distribution of income, and inherent characteristics such as culture, geography and natural resources.

A survey of basic capitalistic principles and market process economics. Coursework will explore the nature and importance of capitalism, wealth and its role in human life, natural resources and the environment, the division of labor and production, pricing systems and controls, and economic coordination. With a fundamental understanding of capitalism, you’ll then compare and contrast it with other economic systems.

This course makes a detailed study of the labor market and the economic forces that affect it. You’ll study the demand for and supply of labor, the causes of unemployment, and the relationship between the labor market and other markets. Coursework will also examine such topics as labor market discrimination, influences on labor productivity, the effects of labor unions, and wage determination.

In this course, you’ll apply what you’ve learned in previous economics courses to analysis of the global economy. You’ll apply the law of comparative advantage to understand the universal advantages of international trade. Trade agreements, such as GATT and NAFTA, will be discussed and analyzed, and you’ll examine the qualities and quirks of currency markets and different types of monetary systems.

A study of the U.S. monetary and financial systems and the role they play in facilitating the production of wealth in the economy. You’ll explore the theory and practicalities of money; the Federal Reserve System and monetary policy; how interest rates are determined, stock and bond prices; and the different types of financial institutions that facilitate the flow and function of money.