Intro to HC Marketing

Course Description

Introduction to contemporary marketing theory, strategies, and implementation processes in healthcare organizations. Focus on identification of market opportunity, communication, planning and promotion, pricing decision-making, and development of distribution channels and service designs. Emphasis on community and not-for-profit marketing concepts.

Learning Outcomes

• Apply appropriate theoretical precepts and practical skills consistent with marketing in a healthcare environment.
• Explain the relationship between cultural diversity and marketing in a global economy.
• Discuss the interrelationship between marketing and other functions, such as finance, accounting, and human resources.
• Examine marketing processes used in a variety of healthcare organizations.
• Develop a basic marketing plan that contains all essential elements ethical considerations.
• Explain the purposes and steps involved in a marketing audit of an organization.
• Evaluate the effectiveness of an existing marketing strategy.

Prerequisites

Recommended: Prior completion of

• HCA407