Communication Campaigns

Course Description

Create and integrate campaign materials and media assets for a complete public relations or advertising campaign to be delivered across multiple media platforms. Materials produced include print, graphic, video, and other digital assets. Provides hands-on experience presenting a creative plan to a potential client.

Learning Outcomes

• Identify the specific stakeholders and target audiences for a public relations or integrated marketing campaign.
• Create a campaign plan and strategic messages for target audiences to be delivered in multiple formats through multiple print and digital mediums.
• Apply writing and production skills to the process of crafting and delivering public relations and integrated marketing messages.
• Apply critical thinking skills to evaluate public relations and integrated marketing messages.
• Apply design concepts to creating layouts, and placing headlines, subheadlines, preheadlines, taglines, and body copy.
• Design presentation to explain and demonstrate content to colleagues and professional audiences.

Prerequisites

• COM441